HOW TO PREPARE FOR YOUR BRANDING PHOTO SHOOT
A branding photo shoot is an essential step in establishing and promoting your personal or business brand. It provides you with high-quality visual content that can be used across various platforms to attract and engage your audience. However, preparing for a branding photo shoot goes beyond just showing up and smiling for the camera. To ensure you get the most out of your session, here are ways to prepare for your branding photo shoot.
Create a mood board: A mood board is a visual representation of the style, colours, and themes you want for your photo shoot. You can use platforms like Pinterest to gather images that inspire you and align with your brand. Share this mood board with me so I can get a sense of your vision and help bring it to life.
Plan your outfits: Your outfits should reflect your brand's style and personality. Choose clothes that make you feel confident and comfortable. Consider the following tips:
• Stick to your brand colours but don’t be afraid to add a pop of colour.
• Avoid busy patterns that can be distracting.
• Bring multiple outfits to give you a variety of looks.
• Accessorise thoughtfully to add interest without overpowering the look.
Click here to check out my blog post on “What outfits to wear to your session”Prepare props: Props can add depth and context to your photos. Think about items that are relevant to your brand and that can help tell your story. For example, if you're a baker, bring along some of your baked goods, utensils, and ingredients. If you're a graphic designer, your laptop, sketchbook, and design tools can make great props.
Plan your poses: While you don’t need to have every pose planned out, it can be helpful to think about the types of poses that align with your brand. Do you want to appear approachable and friendly? Confident and professional? Playful and fun? Practice a few poses in front of a mirror to see what works best for you. I will also guide you during the shoot, but having some ideas beforehand can boost your confidence.
Scout the location: The location of your photo shoot should complement your brand. Whether it's a cozy coffee shop, a bustling cityscape, or a serene nature setting, the backdrop should enhance your brand story. Visit the location beforehand to identify the best spots for shooting and to get a feel for the lighting conditions.
Schedule hair and make up: Professional hair and makeup can elevate your photos and ensure you look your best. Schedule appointments with stylists who understand the look you’re going for. If you’re doing your own hair and makeup, practice beforehand to achieve a polished look. Consider the following tips:
• Bring reference photos to your stylist.
• Opt for a timeless look rather than trendy styles.
• Keep touch-up products on hand during the shoot.Pamper yourself: Feeling your best will translate into looking your best. In the days leading up to your photo shoot, take care of yourself. Get a good night's sleep, eat healthily, stay hydrated and avoid caffeine and heavy meals the night before. The goal is to show up feeling refreshed and ready to shine.
Have fun!: Last but certainly not least, remember to have fun! A branding photo shoot is an exciting opportunity to showcase your personality and your brand. Enjoy the process, be yourself, and don’t be afraid to laugh and let loose. Authentic, joyful photos are always more engaging and relatable.
Preparing for a branding photo shoot requires thoughtful planning and a clear vision. By creating a mood board, planning your outfits, preparing props, planning your poses, scouting the location, pampering yourself and most importantly, having fun, you can ensure a successful and enjoyable photo shoot. Remember, the goal is to create visual content that truly represents who you are and what your brand stands for. So take a deep breath, trust the process, and get ready to shine in front of the camera.
Images are from Bolt & Buckle’s branding photo shoot for their winter collection! Photographed in Murwillumbah, Northern NSW.
